Safeguard Philippines goes full interactive as the soap brand takes it marketing game a notch higher with augmented reality (AR). Showing that it’s serious about digitising its marketing campaigns, the nation’s number one soap brand launches its first-ever AR video application through Fuse.it. A free augmented reality and customisable video app for smartphones, Fuse It […]
As the internet is more and more important in all of our lives and eCommerce an increasingly popular way to shop, the issue of accessibility has become much more relevant. Many eCommerce sites are either inaccessible to those with visual, hearing or mobile disabilities, or they require ‘switching’ to specially made versions. Saatchi & Saatchi […]
Text messaging is often read as cold and is toneless. In commemoration of the brand’s foray into China, Downy introduced: Scent by Downy. Because scent triggers emotions and Downy Unstoppables is one of the most popular in-wash fragrance beads, the Procter & Gamble-owned brand found a way to communicate and introduce these scents in one […]
Out There Media and MediaCom have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we […]
For the launch of its new Pantene Anti Dandruff Shampoo for women in Indonesia, Procter & Gamble’s (P&G) campaign objective was to reach and engage with all female customers between the ages of 15-55 years. The customers needed to come from across all rural and urban areas, as well as all “secondary cities and urban agglomerates in […]
One of the world’s biggest companies has decided that targeted ads on Facebook really aren’t so targeted. Procter & Gamble is moving away from targeted ads on the social media giant, saying that hyper targeting on Facebook did not prove as effective as the company thought it would be. P&G is the biggest ad spender […]