62 per cent of millennials say they are more likely to become loyal customers if a brand engages with them on social networks and, because of this, Instagram expects social media to be the go-to for brands next year. In anticipation of this, the Facebook-owned app has been trialling Shopping on Instagram over the last year in the […]
Travel media brand Lonely Planet has launched a new app called Trips, which it describes as a ‘self-publishing content platform’, and which aims to compete with Instagram as a way to share images and video from holidays and other travel experiences. The app is focused on creating stories around each journey, using photos and videos […]
Instagram announced it has exceeded 500,000 advertisers. COO Marne Levine, speaking to Forbes, says the company’s next big opportunity is catering to small- and medium-sized businesses. (Courtesy of Facebook) The number of advertisers on Instagram has more than doubled over the last six months and now exceeds 500,000, up from about 200,000 in February, the […]
Snapchat Inc. may start to see more brands paying up for location-based advertising campaigns on its photo-sharing mobile app, thanks to the efforts of another startup, Yext Inc. Advertisers can already pay the social media service to have branded geofilters—a type of graphical overlay people can use to decorate photos or videos they’re sharing—to show […]
Facebook has launched its photo-sharing app in the EU and Canada after adapting its controversial facial-recognition software to work around each region’s privacy laws. The program – Moments – was released in some countries in 2015, but withheld elsewhere because of local data privacy rules. The company has created a different version of the software […]