Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals. That’s according to a new consumer behavior report from Episerver, the company transforming digital experiences, which surveyed 1,000 […]
Though UK consumers are annoyed by the lack of personalisation that brands deliver, they remain concerned about handing over their personal data in order for this personalisation to occur. According to research from Accenture, which involved 1,800 UK consumers, 47 per cent feel frustrated when brands fail to deliver a relevant, personalised shopping experience. However, […]
Multinational telecoms company Telefonica has formed a partnership with People.io, a UK-based personal data startup, to give German consumers control over elements of their personal data. The deal will see a co-branded version of the People.io app, called O2 Get, launched as part of Telefonica-owned O2’s Germany app portfolio on both the Play Store and […]