AdsDax, a revolutionary, blockchain-enabled, end-to-end rich-media advertising platform has partnered with Isobar India, the digital agency from Dentsu Aegis Network, to test digital ledger technologies and measure the impact of running ad campaigns at scale on a public ledger from a technical and business perspective. The first campaign, delivered over four weeks in January and […]
Snap Inc. announced the debut line-up of advertising partners for Commercials, Snapchat’s six-second unskippable ads that run across Snapchat Shows in the UK. EE and Mars are among the first advertisers to take advantage of the new ad format which will be available across the entire Shows platform in the UK. Commercials are available through Snap’s […]
NBC Universal (NBCU) is rolling its Audience Studio targeting solution into Sky’s addressable advertising suite AdSmart. The combined global offering, still named AdSmart, marks the first joint advertising initiative since Comcast bought Sky in September 2018. Comcast has owned NBCU since 2011. Linda Yaccarino, chairman of advertising and partnership at NBCU, said: “The world is getting smaller, […]
Fyber, a leading technology company creating solutions for smarter ad monetisation, announced it has partnered with Game of Whales, provider of an AI-driven monetisation optimisation platform. This will offer a first of its kind, transparent, accurate and holistic monetisation solution that empowers app and game developers to have full view of user lifetime value (LTV) […]
TiVo has partnered with Palo Alto, Calif.-based mobile advertising tech company 4INFO to deploy a tool that makes audiences addressable across locations and devices. The Custom Connected Identity Map will now be part of TiVo’s Targeted Audience Delivery Data Engine. The solution uses mobile ad IDs (MAIDs) and IP addresses as match keys. Using these keys, […]
SG.GS, the global network provider with a focus on Asian interconnectivity has extended its network reach into Europe, North America, Africa and the Middle East through a collaborative partnership agreement with IX Reach. The agreement gives SG.GS and its customers access to all of IX Reach’s 170+ global network locations including its 11 Metro DWDM […]
Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing. This innovation is a big step forward in improving consumer experience, and follows months of research and collaboration between Bing Ads, Samsung and Starcom. The bespoke designs […]
Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group. MTN Group operates in 21 countries throughout the continent and will make use of OTM’s award-winning mobile advertising […]
AI performance marketing firm Persado has struck a strategic partnership with Marketing platform Emarsys. The integration combines Persado’s platform for generating data-driven creative at scale, with Emarsys’ turnkey marketing solutions that support profitable revenue growth through data-driven acquisition. Joint Persado and Emarsys customers will now be able to generate, test and serve their marketing campaigns […]
Bidalgo recently announced that it has been named as an Apple Search Ads Partner as part of the program recently announced by Apple Search Ads. Bidalgo is among a select group of partners that meet Apple Search Ads’ goal of identifying leading companies that provide its customers with the highest level of support and expertise […]