Out There Media (OTM), a global leader in mobile advertising and data monetization, has partnered with Vodafone Group for its Rich Communication Services (RCS) offering. The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands. […]
Deezer, the global music streaming service, together with Targetspot, the world’s leading digital audio platform, announce exclusive advertising partnership in the United States, Canada, The Netherlands, Spain, and Italy. As of October 2019, the partnership enables advertisers and brands in the five affected countries to purchase Deezer audio inventory exclusively through Targetspot, leveraging the company’s […]
Teads, The Global Media Platform, announced a global partnership with Groupe Renault via OMD to deliver full funnel video and viewable display advertising solutions across the single-point of access to the world’s most iconic and trusted media brands reaching 1.5 billion unique users every month. Creativity and data are the two main pillars of a partnership aimed […]
Twilio, the leading cloud communications platform, announced that it has joined the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG). M3AAWG is the premier industry group dedicated to combating bots, malware, spam, viruses, denial-of-service attacks and other online exploitation across platforms, including mobile, email, voice and emerging platforms such as social messaging. M3AAWG leverages the depth […]
BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade Desk’s unified ID solution. This integration aims to improve user match rates across the digital advertising ecosystem. As part of the integration, supply-side platforms (SSPs) that use BidSwitch can pass on the ID to all of the demand-side platforms (DSPs) […]
Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of U.S. Points-of-Interest (POI) data. This further bolsters Talon’s drive to make OOH ‘Smarter as Standard’ complementing its existing and expanding suite of audience insights and campaign planning tools. The partnership […]
Digital ordering company, Preoday has formed a technology partnership with Kafoodle. The partnership gives clients access to its pre-order and pay functionality alongside allergy information, stock management and promotion software designed to increase customer footfall. Unique to this integration is an additional level of functionality allowing design agencies and third-party developers to build-out their own […]
They’re responsible for one of the most iconic slogans in advertising history and are the second largest direct selling enterprise in the world, now beauty brand Avon has launched a £20k search for ‘tech solutions in low tech environments’ at MAD//Fest London on 13-14 November at The Old Truman Brewery. The brand challenge will focus on how […]
Location Sciences, the leading mobile location data and intelligence expert, has announced a contract with Vicinity Media, Africa’s first premium location-based ad network. The partnership will see Vicinity run verification on all its location impressions. Vicinity Media initially implemented Verify, Location Sciences’ proprietary location verification platform, to carry out an independent audit of its location […]
KERB, the International parking space marketplace app, partners up with growing on-car advertising driver community Adverttu, enabling drivers to earn both passive income and save costs while driving and parking! Adverttu’s drivers earn up to £150 a month simply by driving around as normal with advertising wrapped on their vehicles for set ad campaign durations. […]