Revealing the secret of an untapped digital marketing channel

By Conor McGrath, Head of UK Clients at post-purchase experts parcelLab

Revealing the secret of an untapped digital marketing channel

Psst. Want to hear a secret? What if I told you that there’s a way to achieve marketing performance metrics upwards of 80% – and one that doesn’t have anything to do with Artificial Intelligence (AI), Augmented/Virtual Reality, Chatbots, Programmatic or any of the other new tech buzzwords we’ve been promised will revolutionise marketing in […]

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.  The study, which analysed the checkout, […]

Multi-million investment for post-checkout experience platform parcelLab

Multi-million investment for post-checkout experience platform parcelLab

The London, Munich and Paris-based specialist for post-checkout communication, parcelLab, has successfully completed its Series B financing. In addition to a number of existing investors, including venture capital investor Coparion, Capnamic Ventures is joining the start-up as lead investor. With this new capital, parcelLab will invest further in technology. However, the primary focus will be […]

Closing the post-purchase communications gap drives 90% repurchase rates

Closing the post-purchase communications gap drives 90% repurchase rates

Communicating directly with customers once they have made a purchase during the shipping and returns period can significantly increase repurchase rates for online retailers, according to new research by parcelLab.  Most online retailers leave post-purchase communication to their courier company. In fact, only 11 of Britain’s 100 largest online retailers contact their shoppers directly during […]