News UK is launching a new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 45%. NewsIQ UK will capture the preferences, opinions and emotions of News UK’s audiences and will allow brands to target campaigns based on […]
Plan.Net were at the forefront of integrating AR functions into advertising. The first marketing initiatives with augmented reality (AR) appeared in Germany around the year 2011. Back then, Plan.Net integrated AR functions in a campaign for the special interest channel Syfy, for example. Posters were impressively brought to life using the technology available at the […]
Festival season is officially in full swing. From Glastonbury to Wireless and from Love Box to T in the Park, the UK plays host to some of the greatest musical spectacles in the world over the summer months. However, contrary to popular belief, festivals do not only provide an opportunity for revellers to dust off […]
Up until recently, the thought of turning on your mobile data when abroad may have seemed like a ludicrous idea. It seemed that each year brought with it a fresh batch of horror stories about holidaymakers being hit with monster mobile phone bills after downloading movies while overseas, and I’m sure you must have heard […]
As many marketing teams focus on getting their brand identity and visual representation on point, the director of a leading digital agency argues that they may be missing out on bigger opportunities to engage with their customers. Matt Oxley is the co-founder of DotLabel, An award-winning digital agency which counts Barclays, Hendricks Gin and Anthony […]
The time has come: for the first time, mobile (49.7 percent) has globally overtaken desktop traffic (45.2 percent). (Mobile traffic mainly refers to smartphones, since the traffic with tablets is just 5 percent.) In Germany, the situation looks somewhat different: desktop traffic (62.8 percent) still dominates in use and mobile here is “only” at about […]
Mobile ordering systems must be built around a venue’s existing operations and enhance their processes. If this fundamental concept is ignored, the fantastic benefits to owners’ profitability and their customers’ journeys will be lost. Quick-service venues around the UK are right to be considering the value mobile ordering could bring to them. They can see […]
A lot has been said about mobile campaigns in the past 2 years, we know that marketers today need to create emotional connections with their customers to drive engagement across multiple touch-points. Using Snapchat is not really doing a mobile campaign and does not constitute a teen engagement strategy. With the popularity of Snapchat, it’s […]
Sorry people. But the year of the mobile is never going to come. But not for the reasons you think. Let me explain, and then feel free to disagree. Ever since I first became interested in these things, the famous and fabulous Mary Meeker has publisher her overview of the world’s internet. It’s an amazing […]
Background: Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video. Lifestage mimics the early days […]