Thousands of Personal Group customers will now receive push notifications alerting them to local retail savings and discounts. Enabling over 800,000 users to make substantial savings in the moment. As one of the UK’s leading employee benefits and insurance companies, Personal Group is focussed on supporting low and middle income earners to help make their […]
Mobile users are demanding more from applications, wanting apps to understand their preferences and deliver information that is of relevance to them in the moment, according to research from location-based marketing firm Connecthings. A survey of more than 1,000 mobile users found that 74 per cent of people use less than 10 apps each day, highlighting […]
Hootsuite has struck a further collaboration with Linkedin Marketing Solution making it the first partner to build on Linkedin’s new Notifications API. Effective on November 15, Hootsuite customers will be able to schedule and publish videos directly from Hootsuite and directly @mention Pages in LinkedIn posts This will encourage audiences to engage with their company […]
Location-based notifications can make the difference between a successful, engaging app and one that is soon uninstalled, with 84 per cent of millennials more likely to take action when notifications are tailored to their current location, according to a new whitepaper from Tune. Location data is just one of the crucial tools needed to optimise how […]