A groundbreaking theatre advertising network will soon link movie-goers with retail mall audiences to deliver campaigns and attribution data. Get ready for Mobiquity Entertainment Network, coming from Mobiquity Networks, the largest network of retail mall-based mobile advertising beacons in the US. The network will leverage the locations via beacon technology to trigger entertainment and movie […]
Twitter announced that it has rolled out First View to the UK and Europe, an ad offering that lets video promotions sit in prime positions on the feed, with Universal announced as the first brand to test the product. First View will work with a Promoted Trend to provide advertisers with premium ad placements for […]
Warner Bros. is transforming Snapchat users into a version of the Joker from the upcoming film Suicide Squad with a limited-time sponsored lens, a move to reflect fan feedback for a recent trailer. The film studio is amidst a reshoot to include more upbeat and humorous moments in the upcoming movie, following positive reception from […]