In a new survey, 40% of people now use screen time tracking functionality, either on their phones or via an app – despite Apple confirming this week that it has been removing some screen time tracking apps from the App Store because of security concerns. The study also revealed that the average screen time in […]
AdColony, the mobile performance marketplace, announced the launch of a $5 million Advanced Monetisation Program (AMP) — a tailored set of incentives designed to encourage publishers to adopt the latest in-app monetisation technologies through the advanced technology of AdColony’s SDK. AdColony believes so strongly in its product that in an effort to distribute the fund […]
Storytime, a revolutionary education app from Telekom, was created by Leo Burnett Bucharest to enhance the experience of bedtime stories through the features of the phone, no matter the distance. The Telekom Storytime app enables parents working abroad to tell their children bedtime stories remotely, with the technology of the app meaning parents don’t just […]
The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organisation (WHO). During popular festivals, the numbers grow […]
Tesco Mobile has announced that Clubcard holders can now shop their way to savings at the award-winning mobile network. The addition of Tesco Mobile to the rewards programme will allow Clubcard holders to turn their Clubcard vouchers into Tesco Mobile partner vouchers worth double their value. The vouchers can then be used to save on […]
Built to reflect how people drink water today, the new hydration platform from PepsiCo, is a connected ecosystem that responds to the rise in consumption of low-and-no-sugar drinks as well as heightened focus on plastic’s effect on the environment. As part of PepsiCo’s Beyond the Bottle efforts, the new system makes it easier for people to […]
Following an initial App Store pre-order campaign, Rovio and Resolution Games released Angry Birds AR: Isle of Pigs for iOS devices, bringing the iconic Angry Birds slingshot gameplay to mobile augmented reality (AR) for the very first time. Angry Birds AR: Isle of Pigs provides fans with an up close look into a remote vacation […]
TabMo has become the first mobile advertising demand side platform (DSP) to be a certified adopter of Fenestra’s blockchain technology in a move that verifies TabMo’s continued commitment to transparency. Inefficiencies, hidden costs and opaque trading agreements in the programmatic ecosystem drive overall lack of transparency, which in turn fuels the ongoing problem of ad fraud […]
New research from Bing Ads shows marketers are yet to fully embrace the opportunity that is coming with rapidly-increasing consumer uptake of digital assistants and voice search. A study of 150 marketers and 1,000 consumers revealed that despite being used more than twice a day by the average consumer, voice search is not a current […]
Deals site, Wowcher, has announced a roll out of integrated flight pricing and booking technology, allowing customers to select flight times and dates suitable to them within the Wowcher site. The flight integration signals Wowcher’s commitment to providing hassle-free, end-to-end booking experiences. Wowcher customers who had previously purchased a travel deal, including flights, were required to […]