India’s ride-hailing giant Ola is bringing its business to another overseas market, stepping up its international challenge to Uber. Now, it’s heading to the UK’s capital city, adding to the intense competition Uber already faces in one of the world’s most active ride-hailing cities. Transport for London (TfL) has given Ola the nod to begin operating in […]
Vodafone has launched its 5G network and will become the first company to offer unlimited data on both 5G and 4G with the launch of Vodafone Unlimited on the 10 July 2019. Vodafone will not charge a price premium for access to its 5G network and all unlimited SIMs are 5G ready. The new unlimited […]
It’s summer and, therefore, picnic season. To celebrate the sun and the love of burgers, McDonald’s Sweden, McDelivery, and Nord DDB have unveiled the Picnic Position Blanket – a unique treat for everyone that loves burgers but hates getting up from a comfy blanket in the park. All you need to do is find your […]
The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK. As the first generation to all reach adulthood after the advent of ‘big social’, new research reveals […]
WARC, the global marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year during the first three months of 2019 to reach $17.9bn – the second-highest total on record. However, while this growth outpaced all other advertising sectors, it was roughly half the rate of expansion seen just […]
The vast majority of people believe that it is the responsibility of social media companies to remove fake news from their platforms, with most also agreeing that they should be the ones to monitor fake news, according to research from the Chartered Institute of Marketing (CIM). The survey of more than 2,000 UK adults found that 85 per […]
Voxi, Vodafone’s youth-facing sub-brand, is leaning into the power of Snapchat for its latest marketing campaign. The Voxi brand was launched in 2017 and is a rival of Three, which ran its own Puggerfly activity on Snapchat last year. Now Voxi has launched its first ever Snapchat presence which is trying to capitalise on the Love Island […]
Social media can be a bleak place, especially with all that’s happening in the world right now. So long term partners, Pedigree and Colenso BBDO Auckland have launched a social media platform for dogs – with the aim of overcoming everything that’s bad about social media and bringing the good back to our newsfeeds. Off […]
As of June 25th, Chinese tourists travelling to Helsinki are able to use the WeChat mobile service to review local recommendations about the best restaurants, shopping, events and sights in town, plan how they will get from their hotel to the attraction of their choice, and pay for transportation – all within one mobile service. […]
Instagram is to introduce ads to its Explore feed, which is the part of Instagram where users go to see photos and videos from accounts they may not already follow. More than 50 per cent of accounts on Instagram use Explore every month, and 80 per cent of Instagram users follow a business on the platform. […]