Twitter has unveiled a new carousel-style ad format that enables brands to leverage both their own tweets and those from other users, adding a user-generated content aspect to more traditional paid-for promoted tweets. In order to integrate tweets from other users, marketers will need explicit permission from users, confirming that they are happy for their […]
Car-sharing app Uber is hoping to shake off perceptions of the service as the ‘saviour of a night’ to show how it can be used for commuting, travelling to the airport or heading to the shops with its first big above-the-line campaign. The company’s ‘Get there with Uber’ campaign, created by BBH, features six different creatives of […]
No one really knows how many people have actually had a chance to see one of their Instagram posts. They know the potential audience based on how many people follow their Instagram account, but they have no idea how many people are checking their feeds soon after that photo or video is posted or how many […]
TMW Unlimited has created a dedicated digital production studio for Sony Mobile’s global digital marketing team. The Sony Mobile Studio, which will sit in house at the agency, handles high volume, fast turnaround (from two hours to same-day response) digital asset creation and adaption. The studio is run by TMW Unlimited senior creative Fraser Leggat […]
Once again proving that OAK is the only cure for hungrythirsty, Parmalat and The Monkeys have created the ‘1-Second Coupon’, a social media promotion that tests punters’ state of decisiveness via Snapchat. With only one second at their fingertips, users have to prove they are not hungrythirsty by taking a screen shot of the coupon. […]
In today’s society we are constantly in touch with our friends. When they miss us, they are able to send messages instantly via one of many messaging channels. But man’s best friend does not have such a luxury. They spend many hours at home unable to express their feelings. In moments of intense loneliness dogs […]
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]
Fast food giants Burger King have launched a new bot which enables the customer to place their order through Facebook messenger. In a series of instant responses, the bot determines firstly what the customer would like to order, and secondly where they would like to collect it from. The bot then gives the customer an estimated waiting […]
Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]
Live streaming app Periscope is following their rival Facebook, testing a feature to allow users to permanently save their broadcasts in a bid to attract more brands and advertisers. The news was announced on Periscope (of course) late on May 4. All a user needs to do is put “#Save” anywhere in their broadcast title. […]