Unilever advances into ethical adtech with Snapchat Lynx charity push

Unilever advances into ethical adtech with Snapchat Lynx charity push

Unilever is to pump more of its ad spend into charities, working with ‘ethical adtech platform’ Good-Loop on a Snapchat push for Lynx as it looks to both drive effectiveness and underscore purpose. Good-Loop lets brands drive engagement by incentivising consumers to watch ads online by giving them the chance to ‘unlock’ a charity donation […]

Manchester United launches global app via HCL Technologies to engage fans

Manchester United launches global app via HCL Technologies to engage fans

 Manchester United and HCL Technologies, the club’s official Digital Transformation Partner, have reached another milestone in transforming the club’s digital offering to its 659 million global followers, by launching the Manchester United Official app on iOS & Android. Following on from the successful launch of the club’s new website and making MUTV available to be streamed […]

Uber takes Manchester United fans in India virtually to Old Trafford

Uber takes Manchester United fans in India virtually to Old Trafford

Manchester United‘s official ride partner Uber organised a 360 Old Trafford Destination United experience in India as part of their sponsorship activation. Uber created an immersive 360 experience pod with the aim to give the fans an essence of the Theatre of Dreams. Other Old Trafford experiences like a dedicated fan area with players’ tunnel, […]

Apollo Tyres AR app gives fans the chance to ‘Earn’ Manchester United Jersey

Apollo Tyres AR app gives fans the chance to ‘Earn’ Manchester United Jersey

Tyre manufacturer Apollo Tyres has released an AR app to celebrate its partnership with Premier League football club Manchester United and their #EarnTheJersey digital campaign. The Earn The Jersey app enables users to scan an Apollo Tyres logo to enter an interactive, where players swipe a ball toward the jersey of a member of the […]