Lilly Pulitzer revamps Snapchat strategy with themed filters for WeddingWire

Lilly Pulitzer revamps Snapchat strategy with themed filters for WeddingWire

Lilly Pulitzer is designing four complimentary beach wedding-themed filters featuring its signature prints for WeddingWire users, demonstrating how marketers can up the ante with their Snapchat strategies by inserting themselves into consumers’ most photo-worthy special occasions. The resortwear retailer is throwing its hat into the Snapchat marketing ring by rolling out four free exclusive filters […]