Location Sciences Group, the pre-eminent global location verification provider to the $106 billion digital advertising industry, announces its partnership with SITO Mobile, Ltd. Through the partnership, SITO will leverage Verify, Location Sciences’ proprietary location verification platform, to provide independent, media-agnostic analysis and authentication of its location-targeted advertising data. This independent integration is core to SITO’s […]
Blis, the global pioneer in advanced location data technology, launched the findings of an in-depth study exploring consumer behaviours leading up to and during the point of purchase. Detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase, the research shows consumers have begun to adopt a non-linear […]
Location intelligence solution startup, Geoblink, has announced the release of its latest product feature that segments the quantity of footfall traffic by time of day. The company launches this new footfall feature with an analysis of target audiences ahead of the forthcoming FIFA World Cup tournament across London (North of the River Thames – 77 […]
Emodo, Ericsson’s mobile ad platform for telcos, is aiming to boost the quality of location data in the ad ecosystem with a tool launched June 7 that uses carrier data to verify mobile audiences on a pre-bid basis. Marketers are shelling out for bad targeting and it’s akin to flushing their budgets down the toilet, […]
Tremor Video DSP, a leading programmatic video platform, and Cuebiq, a next generation location intelligence and measurement company, have announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for […]
In-app ads were more effective than web ads in driving increases in store visits last year, per a study by location intelligence firm Cuebiq. Its analysis indicates that in-app ads generated gains in foot traffic of as much as 19%-49%, compared with 10%-33% for web ads in 2017. Brands spent an average of $23.05 in […]
Apple is reportedly enforcing some of its privacy rules more stringently for apps in its App Store. According to a report by 9to5Mac, the iPhone maker started removing apps that share location data with third-parties without “explicit consent” from users. Apps that have been removed from the App Store in this instance have been cited […]
In a pilot program launching soon, Uber will begin obscuring riders’ exact pickup and drop-off locations in the trip history displayed to drivers. Instead, it will display a broader location area. The change is intended to enhance rider privacy and safety, the first of several upcoming changes Uber is making to limit the exposure of […]
Fyber, a programmatic trading technology platform, announced that it has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud, location data for offline activities from PlaceIQ, and mobile app audience measurements from Mobilewalla. This information is automatically imported into Audience Vault, enabling publishers to create custom […]
Google has announced that it is opening Maps by providing new APIs for game developers. These new APIs will allow developers to use the latest, rich location and mapping data with real-time updates for any new changes to the map. According to the announcement post on Google Maps APIs Blog, the company announced a […]
