Reflect Digital launches a brand new online tool to help improve content on websites, using psychology models

Reflect Digital launches a brand new online tool to help improve content on websites, using psychology models

Reflect Digital has launched an innovative new online tool to help measure how engaging content is on a website, using psychology models. Rate My Content analyses content across four core areas to assess audience engagement levels. It looks at how the content interests and involves readers, examines if it has a good balance of language […]

LAB launches new method to aid in the detection of potentially vulnerable people online

LAB launches new method to aid in the detection of potentially vulnerable people online

Digital agency LAB, part of the LAB Group of agencies, has announced the launch of a proprietary method to identify vulnerable customers online. The Intra-Browser Vulnerability Assessment (IBVA) assesses the likelihood that a customer is vulnerable, based on their behaviour within a purely digital transaction – such as the purchase of a personal loan or investment product.  LAB developed the […]

New online tool from LAB helps improve team work

New online tool from LAB helps improve team work

LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has launched a new online tool which enables people to better understand their own drivers and those of their co-workers, in order to improve teamwork. The People Dynamics tool helps […]

System1 helps brands predict long-term growth with launch of Ad Ratings digital platform

System1 helps brands predict long-term growth with launch of Ad Ratings digital platform

System1, the marketing and brand consultancy, has announced the launch of a new digital platform for its Ad Ratings offering. The platform was developed in partnership with LAB, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences. Ad Ratings uses System1’s […]