The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace
Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, and Roku, today announced the appointment of Brian Atwood to the position of chief revenue officer. Atwood has extensive experience in the technology, software-as-a-service and digital media industries, and with YouTube and CTV specifically. In his new […]
Data, insights and consulting company Kantar has unveiled four big data- and AI-based solutions. The company said the new offerings will help brands, advertising agencies and media companies more efficiently and accurately build and measure campaigns that have global impact. The first is Context Lab. This is a platform designed to create synergy between creative and media […]
ADARA, the world’s travel data co-op and leading provider of traveler intelligence for travel brands, announced ADARA Destination Marketing Cloud, a comprehensive insights, execution and analysis suite of products to transform tourism marketing. The Destination Marketing Cloud enables destination marketers to apply traveler behaviour intelligence across the Learn, Act, Measure and Modify process to win […]
Mindshare launched its 5th annual Mindshare Trends Report, which identifies the most pertinent trends for brands in 2019 across tech, culture and media. The report also uncovered the overarching theme of a public searching for control and information, against a backdrop of economic and political uncertainty in the UK market. The report draws on extensive consumer research, […]
Mobile data exchange company adsquare is making region-based consumer insights from global market research company GfK available on their platform. The combination of rich consumer insights and a real-time mobile platform takes programmatic advertising to a new level. GfK delivers vital global insights matched with local market intelligence. The GfK data that adsquare offers advertisers […]
Instagram has launched a new series of tools for businesses in the UK and across EMEA, bringing developments that have previously been limited to the US to a new wave of brands and marketers looking to use the social network in Europe and beyond. Over 200,000 advertisers now use Instagram to connect with consumers, and […]
No one really knows how many people have actually had a chance to see one of their Instagram posts. They know the potential audience based on how many people follow their Instagram account, but they have no idea how many people are checking their feeds soon after that photo or video is posted or how many […]
