Over half of consumers use mobile apps when shopping in-store, according to Yes Marketing

Over half of consumers use mobile apps when shopping in-store, according to Yes Marketing

Whether it’s to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer’s mobile app while in-store, indicating that the industry has reached a tipping point in consumers’ cross-channel expectations, according to a new study by Yes Marketing. However, while mobile commerce is becoming the new […]

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase

Blis, the global pioneer in advanced location data technology, launched the findings of an in-depth study exploring consumer behaviours leading up to and during the point of purchase. Detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase, the research shows consumers have begun to adopt a non-linear […]

Snapchat launches new location-based ad targeting & in-store analytics tools

Snapchat launches new location-based ad targeting & in-store analytics tools

Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools, two that include location-based targeting options and an in-store analytics tool that lets advertisers track traffic at their brick-and-mortar locations. Location Categories Of the two new location-based ad features, the first is a location category filter. Advertisers […]

Macy’s will use VR to sell furniture in 50 stores by summer

Macy’s will use VR to sell furniture in 50 stores by summer

VR and online shopping are often portrayed as enemies of brick-and-mortar retail, but shopping mall anchor Macy’s plans to embrace both technologies in a bid to improve its sales, reports FurnitureToday. Speaking at the ShopTalk retail conference in Las Vegas, Macy’s CEO Jeff Gennette announced that he will bring VR furniture-selling tools to 50 stores […]

Nielsen makes retail push with VR store simulation

Nielsen makes retail push with VR store simulation

Nielsen held a global launch event in Singapore for a new Smart Store offering, which aims to help retailers and manufacturers understand shopper behaviour and uncover the “moment of truth”. Regardless of the store format, Nielsen claims the offering will allow marketers to measure, evaluate, and optimise a range of retail strategies that impact sales […]

Zara to offer mobile AR experience in stores

Zara to offer mobile AR experience in stores

Fast fashion retailer Zara is launching a mobile augmented reality app to be used in stores, which allows shoppers standing near certain displays to view AR images of models wearing different items from those displays, as well as purchase the merchandise through the app. Zara will begin rolling out the technology next month in about […]

Barneys launches in-store VR experience for spring campaign, in partnership with Samsung

Barneys launches in-store VR experience for spring campaign, in partnership with Samsung

 Barneys New York, the luxury specialty retailer, announced its spring campaign, Mantle, a virtual reality experience with the Martha Graham Dance Company and Samsung Electronics America. The iconic New York institutions have joined forces to create a virtual reality short film that blends fashion, technology and contemporary dance, premiering in Barneys New York stores […]

Saturn opens first cashierless store in Europe with MishiPay

Saturn opens first cashierless store in Europe with MishiPay

German multinational electronics retailer Saturn has teamed up with MishiPay, a mobile self-checkout platform, to introduce ‘Europe’s first’ cashierless store. The Saturn Express pop-up store in Innsbruck, Austria at the Sillpark shopping centre is a pilot project for the technology. It gives shoppers the chance to purchase audio devices, games, accessories, and more without ever […]