Impact launches new solution to optimise mobile partnership experience

Impact launches new solution to optimise mobile partnership experience

Impact, the global leader in partnership automation, announced TrueLink mobile technology, enhancing its Partnership Cloud platform for expanded support of traditional mobile web and in-app partnerships. Impact’s Partnership Cloud with TrueLink now offers both deep linking to a specific product page in an app, as well as tracking of in-app clicks and conversions to validate partner attribution. […]

New PubMatic research finds mobile in-app monetisation spurred by video and header bidding

New PubMatic research finds mobile in-app monetisation spurred by video and header bidding

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its fourth Quarterly Mobile Index (QMI) of 2018. The report highlights key trends influencing mobile advertising growth, allowing publishers and advertisers to make smarter decisions around their programmatic strategies. Advertisers are increasingly attracted to the enhanced targeting and increased customer engagement of […]

New PubMatic research uncovers why buyers are embracing programmatic in-app advertising

New PubMatic research uncovers why buyers are embracing programmatic in-app advertising

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a commissioned study conducted by Forrester Consulting, which found that buyers are allocating nearly a quarter of digital advertising budgets to mobile apps to capitalize on increased targeting and customer engagement, despite concerns about in-app fraud and measurability. The findings of this […]

Mobile developers grow optimistic about in-game ads, according to DeltaDNA

Mobile developers grow optimistic about in-game ads, according to DeltaDNA

Mobile game developers are still torn on whether advertisements are a monetisation opportunity or necessary evil. According to deltaDNA’s annual ad survey, developers are more confident overall in their marketing strategies but struggle to balance ad revenue with player experience. DeltaDNA has published the results of its annual in-game advertising survey. The study, which surveyed 336 […]

In-app mobile advertising poised for growth, according to Fyber and Sapio Research

In-app mobile advertising poised for growth, according to Fyber and Sapio Research

Fyber, a big ad monetisation company, said a survey it commissioned shows that 77 percent of brands report that they have asked their media agencies to invest in in-app advertising inventory. Traditionally, in-app purchases in free-to-play games and apps have dominated revenues in mobile. But advertising is coming on strong. The study by Sapio Research […]

InMobi unveils global in-app programmatic exchange in EMEA to provide premium mobile ad experiences

InMobi unveils global in-app programmatic exchange in EMEA to provide premium mobile ad experiences

InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in Europe, Middle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company’s commitment to […]

AppLovin agrees to acquire in-app header bidding solution MAX

AppLovin agrees to acquire in-app header bidding solution MAX

AppLovin, a comprehensive mobile gaming platform, announced it has agreed to acquire MAX Inc., a leading in-app header bidding solution, for an undisclosed amount. The acquisition will further accelerate AppLovin’s mission to give game developers a complete platform to grow and scale their businesses. MAX will become MAX by AppLovin. Its in-app header bidding functionality […]

PubNative launches HyBid, the 1st hybrid server-side exchange bidding & mobile in-app pre-bidding solution

PubNative launches HyBid, the 1st hybrid server-side exchange bidding & mobile in-app pre-bidding solution

PubNative, a leading mobile monetization platform, announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, maximizing revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers […]

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

PubMatic, a publisher-focused sell-side platform (SSP) for an open digital media future, has released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of […]

Select Instagram business partners offered range of enhancements

Select Instagram business partners offered range of enhancements

Instagram has introduced a call-to-action native payment button for select business partners in a bid to boost functionality. It has also offered a new way for those chosen to organise direct messages. The partners will be able to display options such as ‘Book’, ‘Get Tickets’, ‘Reserve’ or ‘Start Order’ buttons on their profiles, establishing Instagram […]

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