Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities

Acquisition accelerates Impact’s market leadership position in publisher partnership technology

Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities

Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading e-commerce software automation and data attribution solution designed for content publishers. This acquisition enhances Impact’s publisher technology capabilities through the Partnership Cloud. For some of the largest and most recognisable names in digital commerce transformation, Trackonomics provides full-funnel revenue […]

Impact Joins Shopify Plus as One of Two Certified App Partners for Influencer and Affiliate Marketing

Shopify Plus merchants can now launch and automate influencer and affiliate programs through the Impact Partnership Cloud

Impact Joins Shopify Plus as One of Two Certified App Partners for Influencer and Affiliate Marketing

Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be one of two inaugural Certified App Partners for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing partnerships across the entire partner life cycle to activate rapid growth, Shopify Plus merchants can easily […]

Impact makes strategic hires as it promotes a number of staff, with Alex Springer now Regional VP, EMEA

Impact makes strategic hires as it promotes a number of staff, with Alex Springer now Regional VP, EMEA

Partnership automation company, Impact, has made a number of new hires amid the continued expansion of its EMEA team, with a range of key executives promoted in response to the technology company’s continued growth and success. Alex Springer has been promoted to Regional VP, EMEA Sales & Solutions Architects; James Bennie to Senior Director, Customer […]

Will App-ads.txt Foil Fraud? Not If Apps Don’t Play Along

By Florian Gramshammer, MD EMEA at Impact

Will App-ads.txt Foil Fraud? Not If Apps Don’t Play Along

With consumer demand for apps rising every year, it’s no surprise that in-app advertising is a lucrative business.  eMarketer reported that app installs grew 11.6% YOY in Q1 2019, and in 2018 the average American spent more than three hours (3:35 hours!) engaged with apps per day. Unfortunately, anywhere there’s money to be made from advertising, there’s money to be stolen via […]

Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition

Impact’s Partnership Cloud can validate high-value app installs, reduce fraudulent activity and identify new partnership opportunities for mobile marketers

Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition

 Impact, the global leader in Partnership Automation, today announced an expansion of Impact’s Partnership Cloud™, to help mobile marketers drive high-value app installs, prevent fraud, and manage all their partnerships in one place. These capabilities give mobile marketers better access to the emerging partnership economy, helping them not only identify new growth opportunities beyond search […]

Impact launches new solution to optimise mobile partnership experience

Impact launches new solution to optimise mobile partnership experience

Impact, the global leader in partnership automation, announced TrueLink mobile technology, enhancing its Partnership Cloud platform for expanded support of traditional mobile web and in-app partnerships. Impact’s Partnership Cloud with TrueLink now offers both deep linking to a specific product page in an app, as well as tracking of in-app clicks and conversions to validate partner attribution. […]

Digital Industry Experts Look Ahead To DMEXCO 2018

Digital Industry Experts Look Ahead To DMEXCO 2018

As the 2018 edition of DMEXCO kicks off in Cologne on September 12, we sat down with some of digital marketing and digital business experts, to see what they are most looking forward to from this year’s conference: Carolin Schreiber, Strategic Solutions Manager, Shutterstock DMEXCO is the most anticipated event for me and my colleagues at Shutterstock […]

Ligatus collaborates with Forensiq by Impact to deliver fraud free inventory

Ligatus collaborates with Forensiq by Impact to deliver fraud free inventory

Ligatus, a leading Native Advertising Solutions provider for Publishers and Brands, announced its newest integration with Forensiq by Impact. The partnership between Ligatus and Forensiq has been created to eliminate costly and ineffective marketing by measuring viewability and offering Ligatus’ advertisers an additional guarantee that their inventory is fraud free and brand safe. Given that […]

Facebook: Mobile ads must engage instantly

Facebook: Mobile ads must engage instantly

Mobile ads with duration of less than a second can be effective in driving brand awareness, brand consideration, key message recall and purchase intent, according to research by Facebook. Consumers across Asia spend significantly more time on mobile than on TV, but marketers have lagged behind when it comes to investment – just 20% of […]