The world’s largest partnership automation company, Impact, which was founded in the US in 2008, is celebrating one year since the opening of its German office, amid the continued expansion of its EMEA team and its strategic market expansion in the DACH region, including Germany, Austria and Switzerland.
This news comes hot on the heels of a recent announcement of $150 million in funding – a strategic growth investment which brought Impact’s valuation to $1.5 billion; making it the first partnership management platform provider to reach this milestone and enabling the company to accelerate its investment in partnership automation innovation, increase channel partnerships, and scale its go to market efforts for brands, agencies, and publishers globally.
The global marketing technology company has noted how – with influencers, and other marketing partners becoming one of the cornerstones of growth for ambitious, creative CMOs – so does the demand for a tool that makes it easy to manage and optimise partnership channels.
Impact has also successfully managed a number of acquisitions in recent months, including Affluent; influencer platform, Activate; and Trackonomics – which helps media houses monetise content.
At the same time, it is now helping well-known brands such as HelloFresh, Raisin, Taxfix and Blinkist to optimise their partnership marketing efforts.
By the end of this year, over 15 staff members will operate out of the German office, spanning roles in customer success, publisher development and sales, as Impact looks to fill a number of new roles.
Following a recent webinar with the German fintech unicorn, N26 next on the agenda is continued growth for the team as Impact continues to expand in the region, furthering its goal to evolve the affiliate landscape, developing more partnerships with content creators, YouTubers, influencers, and bloggers.
Felix Schmidt, Country Manager, DACH, comments: “This marks a significant milestone for Impact. We see huge potential for the region as we continue to get the message of Impact’s unparalleled offering out to this crucial market.
“We are looking to expand into the publisher segment, including premium publishers – offering partnerships for sites with the greatest reach. We have already seen that offering attractive publisher models leads to vertical growth, with Impact’s game-changing SaaS platform enabling advertisers to leverage high-quality partnerships globally at scale, unlocking the growth potential of partnership automation.”
“Germany is the fifth largest consumer market globally and brands have been successfully harnessing the power of partnerships in this strong and innovative market,” he adds.
Tatjana Zagorsek was appointed as Channel Partnerships Development Manager earlier in the year and will be responsible for agency relations in the region. An experienced marketing strategist, with a huge variety of senior roles under her belt, spanning organisations such as GroupM and Groupon, she says: “We are excited to help businesses in the region play an active part in the evolution of the affiliate landscape, taking their online operations to a new level as they work with a growing range of content creators, influencers and bloggers. We are also delighted to be building the foundations for successful agency relationships, driving significant growth opportunities for advertisers via this route, too.”
Meanwhile, Fanni Tihanyi was recently appointed as Marketing Manager, working out of the Berlin office. With a strong SaaS background, she comments: “Quite simply, great partnerships grow businesses. It’s fantastic to play a role in increasing brand awareness and go-to-market strategy for a growing range of companies in the region.”
The expanding team will be attending virtual DMEXCO on 7 and 8 September, giving presentations and masterclasses in English and German.
Impact’s varied global client base includes international brands such as Airbnb, Adidas, Microsoft and TUI.