Acquisition accelerates Impact’s market leadership position in publisher partnership technology
Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading e-commerce software automation and data attribution solution designed for content publishers. This acquisition enhances Impact’s publisher technology capabilities through the Partnership Cloud. For some of the largest and most recognisable names in digital commerce transformation, Trackonomics provides full-funnel revenue […]
Shopify Plus merchants can now launch and automate influencer and affiliate programs through the Impact Partnership Cloud
Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be one of two inaugural Certified App Partners for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing partnerships across the entire partner life cycle to activate rapid growth, Shopify Plus merchants can easily […]
Partnership automation company, Impact, has made a number of new hires amid the continued expansion of its EMEA team, with a range of key executives promoted in response to the technology company’s continued growth and success. Alex Springer has been promoted to Regional VP, EMEA Sales & Solutions Architects; James Bennie to Senior Director, Customer […]
With consumer demand for apps rising every year, it’s no surprise that in-app advertising is a lucrative business. eMarketer reported that app installs grew 11.6% YOY in Q1 2019, and in 2018 the average American spent more than three hours (3:35 hours!) engaged with apps per day. Unfortunately, anywhere there’s money to be made from advertising, there’s money to be stolen via […]
Impact’s Partnership Cloud can validate high-value app installs, reduce fraudulent activity and identify new partnership opportunities for mobile marketers
Impact, the global leader in Partnership Automation, today announced an expansion of Impact’s Partnership Cloud™, to help mobile marketers drive high-value app installs, prevent fraud, and manage all their partnerships in one place. These capabilities give mobile marketers better access to the emerging partnership economy, helping them not only identify new growth opportunities beyond search […]
Impact, the global leader in partnership automation, announced TrueLink mobile technology, enhancing its Partnership Cloud platform for expanded support of traditional mobile web and in-app partnerships. Impact’s Partnership Cloud with TrueLink now offers both deep linking to a specific product page in an app, as well as tracking of in-app clicks and conversions to validate partner attribution. […]