Asos is among the first brand to toy with Snapchat’s new Promoted Stories feature, released November 24, which the messaging app has touted as a way for advertisers “tell deeper stories”. The format has opened up Snapchat’s most popular user feature to brands, letting them string together images and videos which disappear within 24 hours […]
Snap is getting further into creating its own content and is just the latest tech company to do so, partnering with US media giant NBCUniversal. They will work together to produce scripted shows for the messaging app Snapchat, the two announced early this morning. Snap has already dipped its toes in the waters of TV-style content, […]
Apple is pursuing a topic close to its heart for its first ever TV series by inviting viewers to see what it takes to build an app from the comfort of their own sofa by following a clutch of wannabe developers over the course of 10 episodes. The curtain will rise on the first of these later today […]