Voice-controlled device use for online shopping in UK ‘to triple in 2018’, according to Narvar

Voice-controlled device use for online shopping in UK ‘to triple in 2018’, according to Narvar

Two percent of all UK consumers are already using voice-controlled devices such as Google Home and Amazon Echo for online shopping, accounting for 20% of all device owners in the UK, according to new research. The survey of almost 3000 UK consumers, conducted by post-purchase experts Narvar in association with YouGov, reveals that adoption of […]

Verto Analytics: Growth of personal assistant apps ‘spotty and sluggish’

Verto Analytics: Growth of personal assistant apps ‘spotty and sluggish’

The use of personal assistant apps on smartphones is showing stagnation and even a decrease in certain cases, partly as people start to use standalone home devices such as Amazon’s Echo and Google Home instead of their mobiles to complete everyday internet tasks. Consumer-centric measurement firm Verto Analytics monitored a panel of US adults who […]