Our poor eyeballs are being fried by our screen addiction. Apparently 63% if people in the EU are afflicted by digital eyestrain – it turns out that staring a pixels all day long is hard work. That’s why McDonald’s and their agency Isobar Poland decided to use their online ads to help consumers give […]
Google reintroduced AdWords on November 16, tweaking existing features and adding new ones that are intended to assist marketers in promoting products and services just in time for the holidays. “The platform has been redesigned in Material Design, Google’s design language used in apps like Google Maps, Photos and Inbox. The company built the platform […]
Google is bringing its Accelerated Mobile Pages (AMP) technology to ads, as the web giant looks to boost its mobile revenue. In October 2015, the firm launched its AMP project to help deliver speedier mobile content for select publishers. Now, the company has introduced a version of AMP tailored specifically for advertising content, called A4A (Amp for ads) […]
Google has opened this year’s I/O conference by unveiled the latest additions to its Universal App Campaigns offering, including the extension of the service to Apple developers, plus tools to help them find high value customers. The Universal App Campaigns suite is expanding beyond Android to help developers grow their iOS apps, meaning all app […]