New PubMatic research uncovers why buyers are embracing programmatic in-app advertising

New PubMatic research uncovers why buyers are embracing programmatic in-app advertising

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a commissioned study conducted by Forrester Consulting, which found that buyers are allocating nearly a quarter of digital advertising budgets to mobile apps to capitalize on increased targeting and customer engagement, despite concerns about in-app fraud and measurability. The findings of this […]

New Forrester and AppsFlyer Study Reveals Enterprise Marketers Significantly Exposed to Mobile Fraud

New Forrester and AppsFlyer Study Reveals Enterprise Marketers Significantly Exposed to Mobile Fraud

In a recent commissioned study conducted by Forrester Consulting on behalf of AppsFlyer this November, marketers were surveyed about their top challenges and goals for mobile marketing in the upcoming year. In this survey, Forrester polled 250 marketers whose companies spend at least $1 million a month on digital advertising. The survey also dove deep into the issue of […]

Verve Releases New Study on the State of Location-Powered Mobile Marketing

Verve Releases New Study on the State of Location-Powered Mobile Marketing

Verve, one of the global leader in location-powered mobile marketing, announced a newly published study on the state of location-fueled strategies and campaigns among brands and advertisers active in the mobile marketing space. Pursuing the Mobile Moment, a June 2017 commissioned study conducted by Forrester Consulting on behalf of Verve, explores how mobile advertisers in […]

Ad Creative Identified as Key Driver of Customer Engagement and Media ROI in Independent Study

Ad Creative Identified as Key Driver of Customer Engagement and Media ROI in Independent Study

Celtra, the leading creative management platform for digital advertising, released results from a commissioned study, “The Mobile Ad Experience Matters To Your Media ROI,” conducted by Forrester Consulting on behalf of Celtra.  The study found that brands who prioritize creative see improved customer response rates and achieve higher brand recognition. Forrester predicts that mobile advertising spend […]