New research out today reveals that nearly three in four shoppers (71%) say an extended reality (XR) experience would be of interest when purchasing a product or service. In addition, 81% of 16-to-34-year-old consumers believe XR will soon be used in our daily lives, while more than half (53%) would be more likely to purchase […]
Admix, a monetisation platform for Extended Reality (XR), has announced that over 200 brands have run ad campaigns in VR and AR environments via its platform. The brands, buying direct on Admix’s platform or via ad exchanges, also include Shell, Subway, Ford, Apple, Nike and many more global household names. It has also announced that […]
Admix, a monetisation platform for Extended Reality (XR), announced the launch of the world’s first programmatic 3D ads for extended reality environments like VR and AR. Advertisers are now able to feature their products in 3D environments, enabling consumers to interact with those products natively within a game, VR or AR experience. For instance, a consumer […]
Oath, a Verizon subsidiary, kicks off the Cannes Lions Festival with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to […]