Marketing and sales teams can kick-start their ABM initiatives with ABM Essentials from Marketo Engage, part of Adobe Experience Cloud. ABM Essentials – the industry’s most complete ABM solution – brings together the power of ABM and Customer Experience Management (CXM) to put people and experiences at the centre of their B2B marketing strategies and create new account-based experiences (ABX). Helping marketers […]
UK consumers are more happy with the experiences being offered by retailers online than their global counterparts – but most only shop regularly shop with three online retailers. According to an analysis of 33,500 online shoppers across 17 countries – with 2,000 from the UK – by Google and Kantar, 79 per cent of UK […]
River Island has partnered with Curalate to align social shopping experiences on and away from its website. The fashion retailer is rolling out a suite of technology, streamlining its social commerce capabilities to power discovery-driven purchasing. River Island is using social commerce specialist Curalate’s Like2Buy feature to make its Instagram feed shoppable, while harnessing user […]
On June 20, at the Cannes Lions International Festival of Creativity, Live Nation, a leading live entertainment company, unveiled a suite of customizable augmented reality products, unlocking more immersive ways for fans to connect with artists and brands at live music events across the globe. This September, at the 25th annual Music Midtown festival, Hyundai will […]
Pinterest has expanded its partners program globally to make it more accessible to third-party technology and businesses, creating more shopping experiences in the process. The Pinterest Marketing Partners program has become the global Pinterest Partners program and, with this, opened the door to more platform partners, feed management providers, shoppable experience platforms, and tag management […]
Mobile users are demanding more from applications, wanting apps to understand their preferences and deliver information that is of relevance to them in the moment, according to research from location-based marketing firm Connecthings. A survey of more than 1,000 mobile users found that 74 per cent of people use less than 10 apps each day, highlighting […]
Oath, a Verizon subsidiary, kicks off the Cannes Lions Festival with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to […]
IBM’s Watson Content Hub (@IBMCommerce) Integrates Shutterstock Content and Editor https://t.co/W4LJKLwLRM pic.twitter.com/jOifNfMG7V — Shutterstock (@Shutterstock) May 17, 2018 Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, today announced it is working with IBM to better enable marketers to build engaging media campaigns. Now, using IBM’s Watson AI […]
Acxiom, in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers. Connected Spaces is designed to revolutionise customer experience and business returns for retail, travel and leisure locations such as airports, malls, sports stadiums, concert arenas and resorts. A pioneering example is Heathrow […]
Airbnb announced that it is expanding its scope significantly, moving from a home-sharing business to a “holistic travel” company, said CEO Brian Chesky at the Airbnb Open event in Los Angeles. It rolled out a new feature called Trips as part of an app update designed to provide travellers with a one-stop shop. The feature […]
