Even though it seems everyone is talking about voice-assisted devices and smartwatches, the majority of consumers don’t own these new devices, and even fewer use them to complete purchases, according to a recently released study by Episerver. For its annual “Reimagining Commerce: Global Findings” report, Episerver surveyed 4,000 online shoppers in four global markets and […]
Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals. That’s according to a new consumer behavior report from Episerver, the company transforming digital experiences, which surveyed 1,000 […]
Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, according to new research. The State of Digital Commerce report, launched by Episerver, examines the retail and e-commerce trends set to shape 2017. The report analyses the mobile presence of 100 top UK retail brands and draws on research with 1,200 […]