Facebook strikes cinema ticket deal with Odeon

Facebook strikes cinema ticket deal with Odeon

Facebook has struck a deal with Odeon that will let movie goers buy tickets without leaving the social network. As part of the partnership, Facebook has launched a ‘Films’ tab in its app and online that will enable fans to book and pay for the tickets via Odeon. Tickets for screenings at other chains, including Vue […]

Apple Music subscribers can now stream music on American Airlines

Apple Music subscribers can now stream music on American Airlines

Starting February 1, Apple Music subscribers can enjoy their access to over 50 million songs, playlists and music videos on any domestic American Airlines flight equipped with Viasat satellite Wi-Fi with no Wi-Fi purchase required. American Airlines is the first commercial airline to provide exclusive access to Apple Music through complimentary inflight Wi-Fi. “For most […]

Sony Pictures turns to 360-degree ads to promote Escape Room movie

Sony Pictures turns to 360-degree ads to promote Escape Room movie

Sony Pictures has launched an interactive 360-degree ad campaign for its new film Escape Room, in collaboration with a VR/AR ad platform OmniVirt, and creative agencies, Pretty Big Monster and Stradella Road.  The film, which opened on January 4, broke through with thriller audiences across the country its opening weekend taking the number 2 spot at the […]

Vue Entertainment teams with Urban Airship to deliver the UK’s first movie tickets on Google Pay

Vue Entertainment teams with Urban Airship to deliver the UK’s first movie tickets on Google Pay

Customer engagement company Urban Airship and Vue Entertainment, part of Vue International, one of the world’s largest cinema operators, unveiled the U.K.’s first Google Pay movie tickets. Now Vue movie-goers at over 30 of its paperless sites  — not just its app users — can add film tickets to Google Pay and skip the box office to head […]

YouTube adds 100 new feature films that you can watch for free but you’ll have to sit through ads

YouTube adds 100 new feature films that you can watch for free but you’ll have to sit through ads

Streaming website YouTube has added about 100 new feature films that you can watch for free- but there’s a catch. You don’t need a subscription to watch these full-length films but you will have to sit through ads. Around 100 films have been added to the website’s free movie collection through partnerships with studios. The […]

Travelling from home with KLM’s new VR experience

Travelling from home with KLM’s new VR experience

Starting November 19, if you’re in the mood for a faraway trip, you won’t even have to leave your home. With the new iFly virtual reality (VR), you can now take a virtual trip. KLM’s online platform uses VR to let visitors experience a near-lifelike journey. KLM wants to inspire people to travel and discover […]

Napa Valley Film Festival gets traction in a social advertising campaign by Crowd

Napa Valley Film Festival gets traction in a social advertising campaign by Crowd

The Napa Valley Film Festival, taking place November 7-11, is an annual celebration of food, film, and wine, lighting up the towns of Napa, Yountville, Calistoga and St. Helena at the most colourful time of the year. Independent global creative agency Crowd was tasked to create digital marketing campaigns that would help streamline a more user-friendly purchase process. Crowd designed a bespoke landing […]

Online sponsorship marketplace, Connexi, launches with exclusive SMG Insight partnership

Online sponsorship marketplace, Connexi, launches with exclusive SMG Insight partnership

Connexi – the award-winning online sponsorship marketplace backed by the Crown Talent & Media Group and supported by SMG Insight launches today for brands, rights holders and agencies looking to form commercially relevant sponsorship partnerships. The bespoke tech offers a unique solution for those within the sports and entertainment worlds looking to form commercially relevant […]

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