20th Century Fox and ODEON summon X-Men’s Dark Phoenix with innovative Snapchat AR campaign

20th Century Fox and ODEON summon X-Men’s Dark Phoenix with innovative Snapchat AR campaign

20th Century Fox, in partnership with ODEON Cinemas Group has worked with Snapchat to reach cinema-goers like never before for the release of their new blockbuster, X-Men: Dark Phoenix. This innovative campaign featuring Snapchat’s Marker Tracking Lens will mean that cinema-goers across Europe will be able to see static X-Men: Dark Phoenix posters and large format standees […]

Spotify and Picturehouse Cinemas join forces in media-first partnership

Spotify and Picturehouse Cinemas join forces in media-first partnership

In a first-of-its-kind partnership with Picturehouse Cinemas, Spotify, one of the world’s most popular streaming service, will be taking over the pre-movie ‘turn off your phone’ moment across all screenings for two months as part of a broader campaign involving OOH, social, radio and digital activations. The partnership, devised by media agency UM and Digital […]

Warner Bros. launch first ever sponsored voice-activated Snapchat Lens for Shazam!

Warner Bros. launch first ever sponsored voice-activated Snapchat Lens for Shazam!

Shazam! has partnered with Snapchat to launch the first sponsored, voice-activated Snapchat Lens, meaning anyone can transform themselves into a superhero! Snapchatters simply have scan the Snapcode, say “Ok, Shazam!”, and with a flash of lightening their inner superhero will appear on the screen. The Snapcode is dotted around London on posters and billboards, making it super […]

Disney’s Dumbo and Accenture Interactive collaborate for the movie poster of the future

Disney’s Dumbo and Accenture Interactive collaborate for the movie poster of the future

Disney is working with Accenture Interactive to evolve the engagement between cinema goers and movie posters, unveiling a facial recognition photo booth to promote the studio’s live-action remake of Dumbo at SXSW in Austin. Through Studio Lab – a co-venture between the two companies designed to develop the production, distribution and marketing of the entertainment […]

Facebook strikes cinema ticket deal with Odeon

Facebook strikes cinema ticket deal with Odeon

Facebook has struck a deal with Odeon that will let movie goers buy tickets without leaving the social network. As part of the partnership, Facebook has launched a ‘Films’ tab in its app and online that will enable fans to book and pay for the tickets via Odeon. Tickets for screenings at other chains, including Vue […]

Apple Music subscribers can now stream music on American Airlines

Apple Music subscribers can now stream music on American Airlines

Starting February 1, Apple Music subscribers can enjoy their access to over 50 million songs, playlists and music videos on any domestic American Airlines flight equipped with Viasat satellite Wi-Fi with no Wi-Fi purchase required. American Airlines is the first commercial airline to provide exclusive access to Apple Music through complimentary inflight Wi-Fi. “For most […]

Sony Pictures turns to 360-degree ads to promote Escape Room movie

Sony Pictures turns to 360-degree ads to promote Escape Room movie

Sony Pictures has launched an interactive 360-degree ad campaign for its new film Escape Room, in collaboration with a VR/AR ad platform OmniVirt, and creative agencies, Pretty Big Monster and Stradella Road.  The film, which opened on January 4, broke through with thriller audiences across the country its opening weekend taking the number 2 spot at the […]

1 2 3 8