Broadsign and Place Exchange partner to bring digital campaigns to DOOH

Broadsign and Place Exchange partner to bring digital campaigns to DOOH

Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media buys. The combined platforms enable DOOH media owners and advertisers, to utilise a […]

Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Total spend on digital advertising will reach $520bn (£409bn) by 2023, rising from $294bn this year, according to new analysis from Juniper Research. This is an average annual growth of 15 per cent over the next five years, driven by the use of AI-based programmatic advertising to deliver highly targeted ads. For the purposes of Juniper’s […]

TabMo activates DOOH, connected TV and audio on its mobile advertising platform, Hawk

TabMo activates DOOH, connected TV and audio on its mobile advertising platform, Hawk

TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels. For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying […]

Viant’s Adelphic announces new inventory integrations with Rubicon Project’s PMP

Viant’s Adelphic announces new inventory integrations with Rubicon Project’s PMP

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP), further establishing Adelphic as the leading DSP with the most DOOH inventory integrations in the industry. Advertisers can now access DOOH inventory in multiple formats and locations from Adelphic’s newest DOOH […]

Bidooh tokens to list on OKEx partner exchange CoinAll and DDEX Exchange

Bidooh tokens to list on OKEx partner exchange CoinAll and DDEX Exchange

Bidooh, a real-time, real-audience, digital billboard advertising platform, is pleased to announce that its DOOH Token has been admitted to list on CoinAll, a partner exchange of global leader OKEx, and DDEX, a world-leading decentralised exchange. The exchange listings follow the completion of Bidooh’s ICO in December 2018 and have been planned to coincide with […]

PerceptIn brings mobility to DOOH advertising with the DragonFly Intelligent Advertising Vehicle

PerceptIn brings mobility to DOOH advertising with the DragonFly Intelligent Advertising Vehicle

 PerceptIn, a world-class full-stack visual intelligence company focused on robotics, announced that it will make its DragonFly Intelligent Advertising Vehicle available to select companies in the U.S. in the first quarter of 2019. The DragonFly Intelligent Advertising Vehicle offers early adopter advertisers and Fast-Moving Consumer Goods (FMCG) companies a digital out-of-home (DOOH) advertising experience […]

Bidooh launches Initial Coin Offering of DOOH Token

Bidooh launches Initial Coin Offering of DOOH Token

Bidooh, a real-time, real-audience, digital billboard advertising platform, announced that it has  launched the Initial Coin Offering (ICO) of its cryptocurrency, DOOH Token. It follows the successful raise of the $5m soft cap during the pre-sale period. Since announcing its pre-sale on October 1, Bidooh has secured listings for its DOOH Token on exchanges globally, […]