US department store chain Kmart and its media agency Universal McCann have launched a web-based augmented reality (AR) ad campaign in partnership with immersive ad tech firm OmniVirt. Kmart worked with OmniVirt to create and serve AR display ads programmatically across the web, enabling customers to virtually try on Kmart decor and furniture products. Users interact with the ad by […]
Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media buys. The combined platforms enable DOOH media owners and advertisers, to utilise a […]
The five most popular free apps that users would be least willing to pay for are Facebook, Messenger, Venmo, Instagram, and Twitter, according to a new report from McGuffin. The creative agency recently conducted the McGuffin Paid Apps Survey, which asked participants if they would continue to use the 16 most widely-used apps if they were no longer […]
Walmart’s Indian unit Flipkart is set to roll out a free video service for all of its 160 million customers this month as the eCommerce company looks for new ways to increase its user base in smaller towns and cities, it said on August 5. “Most consumers’ first touch point with the internet is through […]
Always on trend global fashion destination, ASOS, and leading alternative payments provider, Klarna, take on the US. With the original UK partnership kicking off in 2016, ASOS and Klarna now extend their reach to the US market to offer flexible payment options to savvy shoppers. Global online fashion retailer, ASOS, sells over 850 brands as […]
Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]
New research has highlighted that smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of eCommerce. A nationally-representative survey of 2,000 British adults commissioned by Artefact UK, an AI and data-driven agency, reveals six out of ten smart speaker owners (60%) have used them to make […]
Pinterest saw its share price soar last night after posting better than expected results in its second quarterly earnings report. Revenues for Q2 2019 were up 62 per cent at $261.2m (£215.3m), while monthly user numbers were up 30 per cent year-on-year, passing the 300m mark. There are currently more than 200bn Pins saved on the […]
Comcast Spotlight, the ad sales devision of cable giant Comcast, said the average American household watches six hours and 25 minutes of broadcast TV every day, which includes live and on-demand content. While Comcast’s study doesn’t break down total viewership by person, it did show that household viewing increased by over 20 minutes year-over-year across […]
The proportion of international mobile-savvy travellers to the UK has increased dramatically over the past year, according to new research from Expedia Group. The second quarter of 2019 saw double digit year-on-year (YoY) growth across multiple UK regions, with the Cotswolds (almost 30% YoY), the Scottish islands (just over 40% YoY) and South Wales (also […]