Reliance Jio, the mobile network operating subsidiary of Reliance Industries, has penned a deal with Microsoft to help accelerate digital transformation in India. The 10-year agreement will see the pair work to offer Indian businesses technology solutions across data analytics, AI, cognitive services, blockchain, internet of things, and edge computing. Jio will provide its own […]
Google has launched a beta feature in Maps that enables users to get walking directions via augmented reality (AR). The ‘Live View’ feature displays arrows and directions in the ‘real world’ through the user’s camera. The search giant has been testing the feature with its Local Guides and the Pixel community over the past few […]
Consumers’ interactions with brands on social media influence their buying decisions — 67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions. People turn to Facebook more than any other social media platform to […]
inMarket, the leader in digital advertising for the physical world, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav. The acquisition will have Thinknear’s team and intellectual property join inMarket in exchange for Telenav receiving a minority equity interest in the fast-growing company. Following inMarket’s 10 years of bootstrapped expansion and […]
Year after year, BACARDÍ has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to ‘Do What Moves You’ – both physically and emotionally. Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, […]
Burger King has launched a first-of-its-kind campaign in Kuwait, running between July 24 and August 3, 2019. Taking into account Kuwait’s scorching heat, Burger King has introduced the ‘Hotter is Cooler’ campaign that ensures reduction in prices of its popular cold in real-time as the temperature soars. This is made possible through a dynamic algorithm […]
Twilio, a leading cloud communications platform, unveiled Twilio SendGrid Ads, a capability within Marketing Campaigns, which enables marketers to create cohesive, multichannel engagements that drive business growth. Launched in beta at Twilio’s annual customer and developer conference, SIGNAL, Ads gives marketers the tools to extend their existing email campaigns to a broader set of channels by building […]
Samsung and Microsoft have extended their partnership to bridge the gap between Android and Windows, enabling them to rival Apple’s functionalities. The strengthened partnership, announced at Samsung’s Unpacked 2019 event, was unveiled alongside the Galaxy Note10. Straight out the box, users will be able to use Microsoft’s ‘Your Phone’ app to sync text messages between […]
Mobile phone customers today got a new, cheaper choice with a simpler way to buy following the launch of www.ao-mobile.com, from AO – the online electronics store. Customers are increasingly shopping online for mobiles and AO Mobile is offering an extensive choice across the four UK mobile networks and all handset manufacturers with contract, SIM only […]
The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix. The findings, from UK communications watchdog Ofcom, found that for the first time, young people now spend more than an hour on YouTube each day, […]