Poltrona Frau revamps its WeChat account on the occasion of Salone del Mobile.Milano Shanghai. The design brand, active on the most important Chinese digital platform, maximizes the integration between on and offline channels thanks to Digital Retex. Leading high-end furniture manufacturer Poltrona Frau continues its investment strategy in China and becomes increasingly digital. In conjunction […]
Tonino Lamborghini, the luxury brand belonging to the Lamborghini family, has signed an agreement with Digital Retex, trusted partner of WeChat in Europe, for the implementation of a strategy that brings to China the spirit of its “lifestyle experience brand”. The strategic objective of Tonino Lamborghini’s agreement with Digital Retex is to systematically oversee the […]
WeChat is ready to celebrate the next Singles’ Day on 11/11, thanks to a collaboration between Digital Retex, European Tencent Trusted partner, and Fireworks, one of the first creative agencies specialized in e-commerce in China. Among the different versions, the celebrations of the day dedicated to the lonely hearts probably started in the 90’s when […]