The Carbon Intelligence Platform, Cedara, has today announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions. As part of the launch, Cedara has partnered with full-service digital marketing agency, Croud, and adaptive streaming technology platform, SeenThis, to empower Pret to reduce […]
Innovative technology platform and data consent service set to help the industry move towards trust-based responsible advertising practices, while giving consumers real control and choice over their data. Equativ, the global leading independent ad platform, today announced its partnership with Utiq — the European AdTech company that delivers a Telco-powered Authentic Consent Service to enable […]
82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year
B2B Marketing Investment Expected To Increase In 2021
Social-first creative agency Digital Natives have appointed Pete Sanna as creative director following a year of sustained growth. Pete joins from Iris, where he spent the last six and a half years as Associate Creative Director, leading social as part of a number of integrated campaigns for global brands including Shell, Samsung, Sane and Philips lighting. “We’re really excited […]
As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry. More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you personalised […]
With consumer demand for apps rising every year, it’s no surprise that in-app advertising is a lucrative business. eMarketer reported that app installs grew 11.6% YOY in Q1 2019, and in 2018 the average American spent more than three hours (3:35 hours!) engaged with apps per day. Unfortunately, anywhere there’s money to be made from advertising, there’s money to be stolen via […]
Bristol-based integrated digital marketing agency, Loom, has begun its eleventh year securing award-winning energy switching service, Flipper, as a client. The business also welcomes apprenticeship training and development specialist, Lifetime Training, and software expert, Ghyston. Launched in 2016, South West-based Flipper, was the UK’s first energy auto-switching service. Its in-house tech includes the most advanced […]
Digital marketing agency Ignition Search has picked up the top prize at the recent Northern eCommerce Awards in Manchester. The Sheffield-based company won ‘Best eCommerce Search/Marketing Campaign’ for its revenue-boosting campaign on behalf of clothing company Pretty Green. The strategy, described by judges as a ‘definite stand-out campaign’, saw Pretty Green’s revenue for June 2017 […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, today announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While […]
“Information doesn’t travel at the word of mouth anymore. It travels as the speed of light,” says Andy Russell, founder of Trigger Media and InsideHook. As information travels at the speed of light, digital advertising has to change at the speed of light in order to keep up. What are the two main mediums expected […]
