Improve Digital Enhances Video Ad Targeting with Digital Element’s Location-Based Technology

Improve Digital Enhances Video Ad Targeting with Digital Element’s Location-Based Technology

Digital Element, one of the leading provider of IP geolocation technology, announced Improve Digital, the all-in-one advertising platform for publishers, content providers, and broadcasters, has adopted its NetAcuity Edge hyperlocal targeting solution to ensure its customers can serve the right ads, to the right audience, in the right location. Digital Element’s technology has been integrated into 360 Polaris, […]

Linkadia Chooses Digital Element to Take Mobile Advertising Efficiency to the Next Level

Linkadia Chooses Digital Element to Take Mobile Advertising Efficiency to the Next Level

Digital Element, the leading IP geolocation technology provider, announced that specialist mobile advertising agency and affiliate network, Linkadia, has chosen its NetAcuity IP geolocation solution. The technology will allow Linkadia to boost its performance for mobile advertising targeting and maximise results for its clients. Linkadia offers a 360-degree solution to its customers, providing user acquisition, […]

New ‘hyperlocal’ ad format targets people near posters

New ‘hyperlocal’ ad format targets people near posters

Global advertising technology firm Crimtan is working with Digital Element to offer clients new ‘hyperlocal’ ad tech that helps target specific users on the move. Crimtan is using Digital Element’s NetAcuity Pulse Plus solution to develop campaigns for clients such as outdoor ad company Primesight, allowing them to deliver digital ads to consumers in the […]