Deutsche Telekom’s Alliance With Equativ Strengthens Advertisers’ Ability to Maximize the Addressable Advertising TV Landscape

Deutsche Telekom’s Alliance With Equativ Strengthens Advertisers’ Ability to Maximize the Addressable Advertising TV Landscape

Deutsche Telekom, majority owner of T-Mobile, today unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany. By leveraging extensive reach in premium digital environments and precise targeting, the alliance empowers advertisers to minimize unnecessary expenditures while airing their commercials, while at the same time connecting with […]

Niantic, Samsung, Deutsche Telekom & MobiledgeX unveil ‘first’ Mobile Edge MR multiplayer experience

Niantic, Samsung, Deutsche Telekom & MobiledgeX unveil ‘first’ Mobile Edge MR multiplayer experience

Niantic, the game developer behind Pokémon Go and the forthcoming Harry Potter: Wizards Unite, has teamed up with Samsung, Deutsche Telekom, and MobiledgeX to develop the ‘world’s first’ edge-enhanced mixed reality multiplayer experience. The ‘Codename: Neon’ experience, which will be unveiled at MWC 2019, makes use of Deutsche Telekom’s edge-enabled network and the Samsung Galaxy S10+ with edge […]

Deutsche Telekom launches revolutionary VR game that aids dementia research

Deutsche Telekom launches revolutionary VR game that aids dementia research

Following the astounding success of the mobile game Sea Hero Quest, launched in 2016, Deutsche Telekom and Saatchi & Saatchi London launches the world’s first consumer focused Virtual Reality (VR) game where anyone can help scientists fight dementia through gameplay. Sea Hero Quest VR aims to harness the power of VR gameplay to aid dementia […]

Deutsche Telekom and Saatchi & Saatchi London create new media channel using colour as the medium

Deutsche Telekom and Saatchi & Saatchi London create new media channel using colour as the medium

Launched on April 20, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. Created by Saatchi & Saatchi London and Deutsche Telekom, The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable […]

Gorillaz and Telekom Electronic Beats Launch Mixed Reality App

Gorillaz and Telekom Electronic Beats Launch Mixed Reality App

11th April 2017 sees the launch of a groundbreaking mixed-reality app from Gorillaz, which comes ahead of highly anticipated new album ‘Humanz’, to be released by Parlophone Records on 28th April. Pushing the boundaries of mobile technology, the Gorillaz App, which is available on both Android and iOS, will allow fans to immerse themselves in […]

Saatchi & Saatchi create ‘Sea Hero Quest’, the World’s first mobile game where anyone can help scientists fight dementia

Saatchi & Saatchi create ‘Sea Hero Quest’, the World’s first mobile game where anyone can help scientists fight dementia

[KGVID width=”600″ height=”338″]https://lovelymobile.news/wp-content/uploads/2016/05/DT_PROJECT_STORY_4_MINUTE_FINAL_ENGLISH_320_MP4_070416.mp4[/KGVID] Deutsche Telekom unveils ‘Sea Hero Quest’. Developed in partnership with a team of scientific researchers from University College London, The University of East Anglia and gaming experts Glitchers, ‘Sea Hero Quest’ is a new multi-platform mobile game designed specifically to help advance the understanding of spatial navigation, and therefore understand one of the […]