AppsFlyer, a mobile attribution and measurement company, has launched its Indonesia Performance Index and finds Facebook ranking first across the board. The Index is spilt between two categories of gaming and non-gaming, further segmented into Android and iOS. The methodology calculates non-organic and organic retention rates over a 30-day period, dividing the active users in a […]
Blis, the global pioneer in advanced location data technology, is partnering with Unacast, the world’s largest network of proximity data and the creators of the Real World Graph, to provide brands greater understanding of who consumers are and how they behave both on- and offline along the path to purchase. These insights will improve attribution […]
To create buzz for the launch of the app-based quiz ‘Tassimo Quiz’, Havas Media assigned TF1 to produce branded short clips, which take place in the universe of the comedy series “Nos Chers Voisins”. With 2016’s Christmas season just around the corner, the holiday-themed clips show one of the series’ families gathered at the dinner […]