TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels. For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying […]
Extreme Reach, the complete creative asset management solution for the ad industry, today released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad server, […]
Tappx has partnered with Pixalate in order to offer advanced invalid traffic (“IVT”) detection technology for its over-the-top (OTT) services. The global Tappx solutions, which will be enhanced by Pixalate technology, includes ‘Ad-Replacement’ services for digital TV, ‘Dynamic Ad Insertions’ (DAI), digital TV ad time slot detection and insertion of programmatic video ads, and ‘Addressable […]
Omnichannel marketing means being agnostic about end points, says the Video Advertising Bureau (VAB). It sees all screens as worthwhile, and posits that working with many screens is the best way to pull in hard-to-reach viewers. Omnichannel is taking off in a big way for video marketers: 29 percent took a multi-screen approach in 2014, while 62 […]
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet. In a new forecast package, eMarketer estimates there will be 182.6 million connected TV users in the US this year, up 8.1% from 2017. That works out to roughly 55% […]
Video marketing platform Innovid has released the results of its annual global video benchmarks report, highlighting the growth and impact of data-driven video and connected TVs based on a year-long study that analysed thousands of video campaigns by over 340 global brands. Data-driven video (DDV) adoption and engagement both saw significant increases in 2017. There was a […]
Tremor Video DSP, a leading programmatic video platform, and Cuebiq, a next generation location intelligence and measurement company, have announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for […]
Supply side ad platform SpotX said it will be using Nielsen audience data for connected TV to evaluate ad campaigns that buy spots in programming on both traditional TV and over-the-top programming. With viewing through connected devices rising, SpotX said it is increasingly important for advertisers to understand their total campaign audience. SpotX will take […]