Second-generation demand side platform (DSP) Admedo has teamed up with marketing technology innovators Cablato to offer enhanced programmatic creative that activates data with precisely tailored messages to deliver more personalised campaigns that significantly increase advertising performance for brands. Admedo’s uniquely customisable and transparent programmatic approach moulds around their clients’ businesses to deliver highly effective audience […]
Marketing-technology startup Cablato announced its strategic partnership with Rocket Fuel, a Predictive Marketing platform provider, to improve the service it offers global clients. Rocket Fuel’s artificial intelligence-driven Predictive Marketing platform enables agencies and marketers to anticipate customer’s needs for products and services. And delivers personalised advertising at speed and scale in real time. Cablato’s innovative platform […]
Brands and agencies can now personalise their digital advertising for individual consumers thanks to a new dynamic creative and data management platform developed by marketing-technology startup Cablato. Today’s programmatic advertising and data technologies have transformed the way we buy and sell media. Yet even with all these technological advances, advertisers have been struggling to use […]
