Minute Maid urges parents to share pictures that aren’t staged or “Instagram-ready” in social campaign

Minute Maid urges parents to share pictures that aren’t staged or “Instagram-ready” in social campaign

Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” To launch the new campaign, Minute Maid partnered with Edison Research to commission the “This is Good Parenting […]

Shazam and Glenlivet Hide a Hologram in a Bottle for Code-Breaking Experience

Shazam and Glenlivet Hide a Hologram in a Bottle for Code-Breaking Experience

New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam. The whisky, inspired by British Code breakers, promises a “labyrinth of flavours that will test the senses of even the most discerning whisky drinker”. As part of this test, the bottle will […]

Diageo Unveils ‘Happy Hour’ Skill for Amazon Alexa Celebrating One of the Most Spirited Hours in the Day

Diageo Unveils ‘Happy Hour’ Skill for Amazon Alexa Celebrating One of the Most Spirited Hours in the Day

The happiest hour is when friends can share great drinks over great conversation, and what better location to gather than in the comfort of your own home? With Diageo’s new ‘Happy Hour’ skill, available for users 21 and over on Amazon Alexa-enabled devices, at-home entertaining becomes easier and more experiential. For the at-home bartender there’s always […]

Gatorade shows athletes the effects of dehydration through new immersive VR campaign

Gatorade shows athletes the effects of dehydration through new immersive VR campaign

Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]

Smirnoff & Spotify Debut New Experience Enabling You to Uncover Your Listening Habits to Promote Phenomenal Women

Smirnoff & Spotify Debut New Experience Enabling You to Uncover Your Listening Habits to Promote Phenomenal Women

Smirnoff has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music […]

Heineken’s Chatbot by Publicis Media Content & Space66 Promotes the F1 Lifestyle

Heineken’s Chatbot by Publicis Media Content & Space66 Promotes the F1 Lifestyle

Heineken has launched the Heineken Chatbot on Facebook Messenger, which provides an engaging platform that invites consumers into the premium, innovative and exciting world of Formula 1. The Chatbot, developed by Publicis Media Content and Space66, is part of Heineken’s through-the-line Formula 1 ‘More Than A Race’ campaign, launched to open up the lifestyle of Formula […]

Pernod Ricard’s ARARAT’s New Emotion Recognition App Looks to Change the Way We Drink Brandy

Pernod Ricard’s ARARAT’s New Emotion Recognition App Looks to Change the Way We Drink Brandy

Introduced to a general audience nearly a year ago, “Heart to Heart” platform serves as an inspiration for NEF\TBWA campaigns for Pernod Ricard’s brand ARARAT. The most recent one inspired a brand-new technology creating a unique customer experience. So, here’s the example of how advertisers collaborated with app developers to draw more attention to the […]

Moët & Chandon uncorks Valentine’s Day Snapchat game

Moët & Chandon uncorks Valentine’s Day Snapchat game

Moët & Chandon, the champagne brand owned by LVMH, returns to Snapchat for a mobile campaign scheduled to run from Valentine’s Day through Mother’s Day, according to AdExchanger. The “Love Unconventional” effort seeks to engage users with a mobile game that was first introduced for a holiday promotion leading up to New Year’s Eve. The […]

Lidl UK Launches AI Wine ChatBot Giving Customers Expert Wine Knowledge & Recommendations

Lidl UK Launches AI Wine ChatBot Giving Customers Expert Wine Knowledge & Recommendations

Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]

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