Innocean Worldwide & Shazam team to unveil ‘The Day Shazam Forgot’ push for Alzheimer’s Research UK

Innocean Worldwide & Shazam team to unveil ‘The Day Shazam Forgot’ push for Alzheimer’s Research UK

Most people think that memory loss, one of the main symptoms of Alzheimer’s disease, only affects those in later life. But the disease can actually affect people as young as 40. With over 40,000 people under 65 living with dementia in the UK. To educate a younger audience about the effects of Alzheimer’s, Innocean Worldwide […]

WildAid and Wunderman team-up with Chinese superstar Angelababy to save Pangolins

WildAid and Wunderman team-up with Chinese superstar Angelababy to save Pangolins

WildAid, an environmental organization that focuses on reducing the demand for wildlife products, together with Wunderman, a leading global digital agency, has just launched a China-based integrated activation campaign aimed at raising public awareness of the plight of pangolins, the world’s most trafficked and least understood wild mammal. It is estimated that over 1 million […]

Change4Life Launches Food Tracker App in £6.3m Campaign

Change4Life Launches Food Tracker App in £6.3m Campaign

Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids’ salt, sugar and fat intake. Be Food Smart builds on Public Health England’s sugar tracking app in 2016. The latter was a runaway success with more than two million downloads. It works in a similar […]

AlcoChange: The new app aimed at keeping heavy drinkers out of the pub

AlcoChange: The new app aimed at keeping heavy drinkers out of the pub

A smartphone app that “nudges” patients with alcohol-related liver disease away from their favouritedrinking dens and off-licences is being trialled by a London hospital. Sixty patients whose drinking has resulted in them being admitted to a ward at the Royal Free hospital, Hampstead, will be enrolled on the scheme. The AlcoChange app uses GPS technology […]

Hero Condoms takes to Tinder to match users with STIs

Hero Condoms takes to Tinder to match users with STIs

Australian Tinder users have been ‘swiping right’ to a series of personified STIs as part of a campaign by condom brand Hero. From ‘Johnorrhoea’ to ‘Sydphilis’ and ‘Herpeia’, a series of 10 fake profiles named after the diseases have been appearing as potential date options for singles on the platform in a bid to highlight the unpleasant side-effects […]