Starting July 10, Snap is launching a new form of content on its platform, titled Creator Shows, which will star a range of digital-native creators, social media influencers, and established celebrities. Creator Shows will be continually added to the Discover page of the Snapchat app, and will focus on a “first-person, personality driven” content experience. So […]
MullenLowe Profero, the experience-led digital transformation partner within MullenLowe Group, has launched Unilever’s first-ever Snapchat game in partnership with MediaMonks. The game, Magnum Pleasure Fair, will be available at their Pleasure Store on Regents Street, London from July 10th. Magnum Pleasure Fair is an AR game that builds upon the success of Magnum Pleasure Store […]
Global communications software provider IMImobile, announced that one of the UK’s largest car manufacturers, Vauxhall Motors, is using Apple Business Chat via its enterprise communications platform to connect with its customers. Apple Business Chat provides a new way for users to communicate directly with businesses using the Messages app on iPhone, iPad, Mac and Apple Watch. […]
Gogoro, a technology leader in Taiwan transforming how innovation is accelerating the shift to sustainable urban mobility, announced GoShare, the first fully integrated mobility sharing platform and solution designed and operated as a single platform that provides a key strategic component to smart city ecosystems. “Cities around the world have proven consumer demand for mobility […]
India’s ride-hailing giant Ola is bringing its business to another overseas market, stepping up its international challenge to Uber. Now, it’s heading to the UK’s capital city, adding to the intense competition Uber already faces in one of the world’s most active ride-hailing cities. Transport for London (TfL) has given Ola the nod to begin operating in […]
The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK. As the first generation to all reach adulthood after the advent of ‘big social’, new research reveals […]
The vast majority of people believe that it is the responsibility of social media companies to remove fake news from their platforms, with most also agreeing that they should be the ones to monitor fake news, according to research from the Chartered Institute of Marketing (CIM). The survey of more than 2,000 UK adults found that 85 per […]
Voxi, Vodafone’s youth-facing sub-brand, is leaning into the power of Snapchat for its latest marketing campaign. The Voxi brand was launched in 2017 and is a rival of Three, which ran its own Puggerfly activity on Snapchat last year. Now Voxi has launched its first ever Snapchat presence which is trying to capitalise on the Love Island […]
Social media can be a bleak place, especially with all that’s happening in the world right now. So long term partners, Pedigree and Colenso BBDO Auckland have launched a social media platform for dogs – with the aim of overcoming everything that’s bad about social media and bringing the good back to our newsfeeds. Off […]
As of June 25th, Chinese tourists travelling to Helsinki are able to use the WeChat mobile service to review local recommendations about the best restaurants, shopping, events and sights in town, plan how they will get from their hotel to the attraction of their choice, and pay for transportation – all within one mobile service. […]