AOL Agrees Global Mobile Data Deal with Adsquare

AOL Agrees Global Mobile Data Deal with Adsquare

US mass media company AOL has entered into a global partnership with Adsquare, a mobile data exchange firm, to improve mobile audience mapping and targeting on its One platform. The agreement will see Adsquare’s mobile-first data – which covers 12 markets including the US, UK, Germany and France – built into AOL’s One programmatic platform […]

AOL and O2’s Weve Form Strategic Alliance to Improve Mobile Insights

AOL and O2’s Weve Form Strategic Alliance to Improve Mobile Insights

AOL UK and Weve, O2’s mobile marketing and commerce services provider, have joined forces to help advertisers target and reach customers more effectively. Using mobile ad exchange Axonix’s technology, Weve Insights will be integrated into AOL’s media properties and the One by AOL programmatic platform. This will allow AOL’s, advertisers’ and Axonix’s first-party data to […]

AOL Launches New Self-Serve Capabilities for Mobile-First Publishers

AOL Launches New Self-Serve Capabilities for Mobile-First Publishers

AOL announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy publishers and developers have the power […]

AOL Said to Cut 500 Workers to Narrow Focus on Mobile, Video

AOL Said to Cut 500 Workers to Narrow Focus on Mobile, Video

AOL, which was acquired by Verizon Communications in 2015 for $4.4 billion, is firing as many as 500 employees as part of a restructuring plan to focus on mobile, video and data, according to a person familiar with the matter. The layoffs are occurring in all of AOL’s business units, said the person, who asked not […]

Mobile video consumption surges with APAC leading the charge

Mobile video consumption surges with APAC leading the charge

Mobile phones and tablets now account for 46 per cent of all viewing globally, according to a report from Telstra-owned premium video specialists Ooyala, up from 34 per cent in 2014. A large part of this is being led by certain APAC markets, according to the report, with five out of 15 APAC countries outperforming […]

AOL to serve ads and news to TalkTalk

AOL to serve ads and news to TalkTalk

AOL UK will be the exclusive content supplier to TalkTalk’s online consumer portal and serve ads using its ad tech platform. The companies have announced a new syndication deal in which AOL will now power the news and TV guide sections of talktalk.co.uk, with content from The Huffington Post as well as AOL’s news, travel […]