Google is testing a new ad placement: ad cards right in the Google Feed. The Google Feed cards look like all the rest, except for a small green “Ad” badge in the bottom left-hand corner. Some users started seeing the new ad cards this week without warning, as first reported by Android Police. A Google […]
Alphabet Inc on Thursday reported stronger-than-expected advertising sales and higher operating margins, driving shares up in after-hours trading as investors brushed off concerns about higher costs for acquiring mobile customers. The company’s shares were up nearly 3 percent at $1,020 after the bell. They have gained 25 percent this year.Third-quarter revenue for Alphabet, the parent […]
Cost-per-click metric’s decline quickens as more of Google’s advertising revenue derives from smartphone use As mobile-device usage has surged, Alphabet Inc.’s Google has managed to change along with its users, but it is a victim of that success in one important way. The search giant has managed to transition its enormously profitable advertising business […]
Google announced an overhaul of its search app on mobile phones to include a personalized feed of links about hobbies, travel, sports and other topics, a move that puts the search company into more direct competition with social networks such as Facebook. Google, the world’s largest search engine and a unit of Alphabet Inc, said the changes would […]