TabMo and adsquare combine mobile ad creative automation with real-time campaign ROI measurement

TabMo and adsquare combine mobile ad creative automation with real-time campaign ROI measurement

 TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign. The unique feature has been built to meet the needs of TabMo’s retail brand clients […]

Twitter tests integration with outside ad-buying platforms

Twitter tests integration with outside ad-buying platforms

Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect its ad inventory with outside buying […]

AerServ introduces open call auction for mobile programmatic buying

AerServ introduces open call auction for mobile programmatic buying

Mobile ad mediation and video advertising exchange AerServ has launched an open call auction technology for mobile publishers and app developers to deal with the increasing advertiser demand of header bidding. OpenAuction, available to publishers on the AerServ inventory management and ad serving platform, is said to enable publishers and developers to make simultaneous calls […]

Snapchat Introduces Ad Buying through Nielsen

Snapchat Introduces Ad Buying through Nielsen

Snap Inc has introduced ad buying through Nielsen, in its latest effort to become social’s answer to TV advertising. This will make Snapchat ads available for planning and buying through Nielsen’s digital ad ratings platform, which offers guaranteed age-group and gender demographic groups. It will be offered as an optional way to buy Snapchat ads, […]