Firefly team with AccuWeather to deliver most dynamic campaigns ever available in OOH

Firefly team with AccuWeather to deliver most dynamic campaigns ever available in OOH

Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network, announced the launch of a first-of-its-kind integration with global weather forecasting leader AccuWeather, bringing weather-based dynamic content triggers to Firefly’s smart media platform. Alongside the new partnership, the company is also expanding operations to the streets of Chicago, Illinois and […]

AccuWeather Integrates Foursquare into Latest Update of its Leading Weather App

AccuWeather Integrates Foursquare into Latest Update of its Leading Weather App

AccuWeather has partnered with Foursquare, the location technology platform, to deliver AccuWeather app users even more personalisation and contextually relevant information, available at their fingertips at the right time in the right place to make better choices and even more informed decisions. Available in the next few days on AccuWeather’s award-winning iOS and Android apps, users […]

AccuWeather caught sending location data to monetisation firm without permission

AccuWeather caught sending location data to monetisation firm without permission

Popular weather app AccuWeather has been sending geolocation data to a third-party firm which uses location data to help publishers and media companies generate more money via accurate mobile audience segments. According to Verify.ly founder Will Strafach, when users accept location requests from the iOS version of the app they are also granting access to their location […]

AccuWeather Launches Mobile Integration Suite

AccuWeather Launches Mobile Integration Suite

AccuWeather has announced the launch of the AccuWeather Mobile Integration Suite, a new context-based mobile advertising package available exclusively from AccuWeather to effectively reach consumers on the go. AccuWeather says it understands the unique needs and expectations of mobile users and can provide strategic mobile-first insights and customized campaign solutions to advertisers. AccuWeather has applied […]