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Home»Posts tagged with»4C Insights

Pinterest beats expectations with Q2 results as monthly active user numbers pass 300m

By Newsroom on August 5, 2019   Apps, Latest, Marketing, Reports  

Pinterest beats expectations with Q2 results as monthly active user numbers pass 300m

Pinterest saw its share price soar last night after posting better than expected results in its second quarterly earnings report. Revenues for Q2 2019 were up 62 per cent at $261.2m (£215.3m), while monthly user numbers were up 30 per cent year-on-year, passing the 300m mark.  There are currently more than 200bn Pins saved on the […]

Facebook ad spend continues to grow despite current issues, according to 4C Insights

By Newsroom on April 12, 2018   Latest, Marketing, News  

Facebook ad spend continues to grow despite current issues, according to 4C Insights

Ad spend on Facebook grew by 62 per cent in the first quarter of 2018, despite the Cambridge Analytica scandal, growing week-over-week by seven per cent and 15 per cent during the weeks of March 17 and March 24 after the news emerged. Both weeks also saw nine per cent increases in Instagram spending. According […]

Festive social ad spending up 54% as brands lean more on paid placement

By Newsroom on January 24, 2018   Latest, Marketing, Reports  

Festive social ad spending up 54% as brands lean more on paid placement

Social ad spending during the festive period was up by 54% according to data gathered by data science and marketing technology firm 4C. The report took a sample of the brands using the 4C social platform to compile its ‘The State of Media‘ report. During the fourth quarter of 2017, a sample of $400m in […]

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