KitKat invents ‘mobile parking’ to launch Snap & Share bar

KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies.

The package developed by J.Walter Thompson London, included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break.

The insight behind the work was that people, especially in a work environment, can’t stay away from their phone and rarely look each other in the eyes even in a meeting.

KitKat sent the special package to companies such as Spotify and Citymapper with instructions to park their phones and turn their meetings into a more pleasant sharing break that might inspire their next group-breaking idea.

Source: Marketing Magazine

  Advertising, Campaign, Chocolate, Confectionery, Food, Have a Break, J. Walter Thompson, JWT London, Kitkat, Marketing, Mobile Parking, phone, Snap & Share Bar, UK