Geoblink mark launch of new feature by taking the temperature of football fever in London

Location intelligence solution startup, Geoblink, has announced the release of its latest product feature that segments the quantity of footfall traffic by time of day. The company launches this new footfall feature with an analysis of target audiences ahead of the forthcoming FIFA World Cup tournament across London (North of the River Thames – 77 km²).

Deep-diving into the locations of three popular sports bars in area, the data tells a compelling story as to when and where is the right time to reach England fans before the game.

“This new footfall capability has been launched at a highly strategic moment for retailers. Competition for footfall between sports bars has never been fiercer and the FIFA World Cup event is a massive draw for not only die-hard football fans, but also a wider sports interest audience,” says Geoblink UK Country Manager, Miguel Fernandez.

“This is why it’s absolutely critical that businesses use granular data to target their audiences accurately in order to maximise interest, prioritise where to invest in marketing spend and gain competitive advantage. With reference to the FIFA World Cup event specifically, you can see from the snapshot of data we’ve collected how gaining a better understanding of your customers behaviour and local distribution can help to launch targeted geomarketing campaigns successfully — by enriching your knowledge with data from that environment,” continued Miguel.

“Also, apart from the sports bars and neighbourhoods from the study, you can see how other venues showing the games would do well to carry out marketing campaigns to reach a wider, but targeted audience in specific areas to attract more customers and boost sales – invaluable insight!”

Key data findings:

• From a total population of 829,240 within this area, there are 411,037 England fans.
• 26,500 businesses operate within this zone including 9,447 bars and restaurants.
• With reference to sports bars specifically, key intelligence data reveals the following:
  • Carlsberg Sports Bar, Leicester Square
    • England Fans – There are 5,692 (44 percent) within 2.24 km² of this location of which 60 percent are males (40 percent female) aged 20-55 years of age.
    • Average salary for this area is £37,750.
    • Best location and time to launch a FIFA street marketing campaign where footfall traffic is at its highest – data indicates it would be at 24 Cranbourn Street, WC2H 7AB between 12 and 7pm but also on SW1Y 4QN which has the highest concentration of England fans (42 percent) within a 15-minute walking distance.
  • O’Neills, Kings Cross
    • England Fans – There are 15,298 (48 percent) within 2.21 km² of this location of which 49 percent are males (51 percent female) aged 20-55 years of age.
    • Average salary for this area is £34,550.
    • Best location and time to launch a FIFA street marketing campaign where footfall traffic is at its highest – data indicates it would be at 287-297 Pentonville Road, N1 9NP between 7 and 12pm but also on WC1X 9QXwhich has the highest concentration of England fans (56 percent) within a 15-minute walking distance.
  • Riley’s Sports Bar, Victoria
    • England fans – There are 12,444 (49 percent) within 2.02 km² miles of this location of which 51 percent are males (49 percent female) aged 20-55 years of age.
    • Average salary for this area is £43,350.
    • Best location and time to launch a FIFA street marketing campaign where footfall traffic is at its highest – data indicates it would be at 287-297 Pentonville Road, SW1W 8AQ between 7 and 12pm but also on SW1V 2ALwhich has the highest concentration of England fans (53 percent) within a 15-minute walking distance.

Source: Geoblink

  Big Data, Digital, Fifa World Cup, football, Geoblink, Geomarketing, Location Data, Marketing, Mobile, Research, Sports, Study